Soft drinks in Saudi Arabia performed well in 2016 as demand continued to rise. This finding supports the evidence that Saudi Arabia is the largest consumer of soft drinks in the Middle East region 4. Shares by brand, company, purchase source, end-users, domestic/imports. We'll assume you're ok with this, but you can opt-out if you wish. Factors that influenced changes in retail prices. The report is available within three weeks after green-lighting the survey. The companies are divided into suppliers for Cola, Iced Tea, Lemon Soft Drinks, Orange Soft Drinks, Strawberry Soft Drinks and more. The ban on alcoholic beverages in the country can be attributed to the conservative nature of the Islamic nation which promotes strict measures to follow Islamic laws. Local food is often strongly flavoured and spicy. Shop Soft Drinks online with best offers and get home delivery across KSA. Presence of a hot climate in the country along with the dynamic change in consumer preferences for beverages are some of the factors anticipated to promote towards the growth of the market. import duties, restrictive distribution controls). Main sources that influence brand selection. HOME; BUSINESS; NEWS ; EXCHANGE RATES; GOLD RATES; OFFERS; FORUMS; More . Macro-economic development of the country: past five years; next five years. Annual market size in volume and value: this year; past five years; next five. The Saudi Arabia soft drinks market is thriving on the back of the prohibition on the consumption, import, brewing and sale of alcoholic drinks in the nation along with the presence of an arid climate in the country, which is raising the popularity for soft drinks including carbonated beverages and other ready to drink teas and coffees. The soft drinks sector is divided into the cold drinks segment – fruit juice, dairy drinks, bottled water and carbonated beverages – and the hot drinks segment, dominated by tea and coffee. Sales were driven by a number of factors, including a hotter than usual Ramadan and a high number of pilgrims throughout the year. The market is anticipated to attain a CAGR of 8.56% over the forecast period, i.e. Several detailed analyses of numeric market facts include annual market size in volume and value as well as shares by category, company, source of purchase and end-user segment; just to name a few. With population increase the market would have grown organically, were it not that increased competition led to scaling up marketing activities – making liberal use of the social media – that fired up demand resulting in a striking improvement in sales. This includes: A detailed analysis by gender, age group and socio-economic class allows the reader to understand the perspectives of these consumer segments. PepsiCo has been particularly successful in penetrating the youth market and remains for this reason the undeniable leader in carbonates, which outshines the company’s performance in bottled water and sports/energy drinks by far. This report examines in detail the market for soft drinks in Saudi Arabia and covers bottled water, cola carbonates, non-cola carbonates, mixers and juice drinks. The tax rates are widely expected to be 100 per cent for tobacco and energy drinks and 50 per cent for soft drinks following implementation in Saudi Arabia in June. By volume, Saudi Arabia’s soft drinks industry accounts for about two thirds of the GCC region’s soft drinks sector. 135875646. Supply chain structure: changes in the past five years; forecast for the next five. Mubarraz, Al Hasa, Mubarraz, Al Hasa, Eastern Province, Saudi Arabia +966 135866542. Saudi Arabia has a young population with nearly 30% aged 15 or younger and the leading soft drinks manufacturers are vying aggressively for a share of this lucrative segment by attracting kids to their brands through inventive campaigns appealing to a lifestyle they aspire to. Increase in the excise taxes on all types of sweetened beverages in the nation to limit the consumption of unhealthy beverages especially by the young population in the country along with the impact of the COVID-19 pandemic which hampers the manufacturers of soft drinks in sourcing their raw materials used in the preparation of soft drinks are some of the factors anticipated to impact negatively towards the growth of the Saudi Arabia soft drinks market. Brand selection criteria and their importance. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Food & Beverage All Any country. But opting out of some of these cookies may affect your browsing experience. Government regulations (e.g. The 1st Saudi International Soft Drink and Vending Expo aims to define the quality of customer service on both the regional and global levels. Enable JavaScript for full functionality of this site. The increasing popularity of healthier variants of soft drinks amongst the consumers including drinks such as kombucha and other types of functional teas which is raising the need amongst the manufacturers to produce different types of beverages, coupled with the opportunities generated by the availability of various flexible packaging alternatives including bags or pouches and the increasing economic and social transformation in the country which is promoting the number of quick service restaurants in tandem with the gradually changing dining-out culture are some of the factors anticipated to promote towards the growth of the Saudi Arabia soft drinks market. The growth in the market of Saudi Arabia soft drinks can be attributed to the increasing number of quick service restaurants in the nation in tandem with the gradually changing dining-out culture. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Request Insights. Welcome User! Population growth, the changing lifestyles of the sizeable younger population, more refined marketing communication through digital media and retail expansion are the market ingredients that will stimulate continued growth of the soft drinks market over the next five years. Demand/supply trends and influences: this year; past five years; next five years. These cookies will be stored in your browser only with your consent. It is mandatory to procure user consent prior to running these cookies on your website. You also have the option to opt-out of these cookies. Saudi Arabia will start levying the new excise tax on drinks containing added sugar before the end of this year, as the kingdom, the biggest Arab economy, continues to diversify its revenue streams. Summary of key findings, SWOT analysis and conclusions. The Saudi Arabia soft drinks market is slated to grow with the highest CAGR of 8.56% over the forecast period 2020-2027. If you wish, you can upload files not exceeding a combined 1MB in the following formats: jpg, jpeg, png, pdf, doc, docx, ppt, pptx, xl, xls or xlsx. Business information about company profile, Email, Tel, Phone, Fax.Aujan Industries Co.,L.L.C, Halwani Bro. In 2017, Saudi Arabia implemented the largest SSB tax worldwide, increasing the prices of soft and energy drinks by 50% and 100%, respectively. This compelling report is a must-have for any company or individual engaged in the soft drinks industry in Saudi Arabia. Food1.com is the international website for the worldwide Food Industry. Saudi Arabian & GCC Beverage Market Prithviraj YB . Necessary cookies are absolutely essential for the website to function properly. We also use third-party cookies that help us analyze and understand how you use this website. Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Moreover, the market is anticipated to gain an incremental $ opportunity of USD 835.6 million in the year 2027 as compared to the previous year. The purpose of this research is to add to the global discussion on SSB tax design and policy process by highlighting the Saudi Arabia’s barriers and facilitators to implementation. Ban on alcoholic beverages, hot and humid climatic condition and growing population are some of the factors that are driving the growth of the market. Al-Amoudi Beverage Industries (ABI) is considered as one of the largest companies in the Kingdom of Saudi Arabia for producing soft drinks, juices, nectar and mineral water. 100% pure fruit juice or vegetable juice with no added ingredients, except permitted minerals and vitamins for the purpose of fortification and permitted additives. The research narrative explains market growth or shrinkage, trends and influences over the past five years and a forecast for the next five. The most common meats are lamb and chicken, beef is rare and pork is forbidden under Islamic law. Al Jabr Soft Drinks. 2020-2027. The market segment Soft Drinks … The soft drinks market in Saudi Arabia remains dynamic and lucrative, according to research by Euromonitor International, a market research organisation based in the UK. Demographic profile of the country: changes past five years; next five years. February 2020: The Coca-Cola Company announced the launch of a ginger flavored drink added to its traditional lemon-based drink Sprite known as Sprite Ginger and is available in different packaging size including bottles of 20-oz and 2 liters along with cans of 12-oz. The soft drinks sector which includes bottled water, carbonated drinks, juices and energy drinks, is considered as one of Saudi Arabia’s most dynamic sectors,” said Andrea del Grosso. Direct access to analyst to help you understand the market in a better way to handle your critical question, Citing your business specific requirement our consultant would assist you ensuring targeted goal is achieved, Great focus on accuracy and quality of the research, Disclaimer | Privacy Policy | Terms & Conditions, Copyright © 2020 Research Nester. Soft drinks are the second most consumed drink after water, with plastic being the most used material for soft drinks packaging. In this section you can find 21 Soft Drink Exporters in Saudi Arabia registered on our portal. People in Saudi Arabia are bracing to spend extra money from today (Sunday) when they want to consume soft or energy drinks and cigarettes as prices of these commodities are set to increase exorbitantly. SAUDI ARABIA Table 106: Saudi Arabian Soft Drinks Market Growth Prospects in US$ Million by Product for the Period 2020-2027 Table 107: Soft Drinks Historic Market Analysis in Saudi Arabia … Apparently, the market is highly fragmented with several local players who are serving soft drinks in different packaging forms to meet the customer demand. Prices, in some cases, may go up by 100 percent as the Kingdom will be levying a tax introduced in a […] Al Jabr Soft Drinks. APAC HQ – Hong Kong – Tel: +852 8172 0059, Persian Gulf – Bahrain – Tel: +973 3336 2377. The soft drinks market in Saudi Arabia is primarily driven by the key players, namely The Coca-Cola Company and PepsiCo, Inc. This category only includes cookies that ensures basic functionalities and security features of the website. Sources of advertising and promotions awareness. Saudi Arabia soft drink packaging market is estimated to grow at a CAGR of 6.7% in terms of the volume sales over the forecast period 2016 - 2021. These cookies do not store any personal information. Customer satisfaction with the leading brands. All Rights Reserved. Retail prices: this year; % change past five years; % change next five years. We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on. Find great deals on Soft Drinks when shopping online with LuLu Hypermarket KSA The main meat meal of the day is lunch. Search. Market share movements: over the past five years; forecast for the next five. The Saudi Arabia soft drinks market is thriving on the back of the prohibition on the consumption, import, brewing and sale of alcoholic drinks in the nation along with the presence of an arid climate in the country, which is raising the popularity for soft drinks including carbonated beverages and other ready to drink teas and coffees.